Outsourcing and Offshoring Consulting
GlobiFYE | 0 to 1 SaaS Platform Design
Platform for Scalable Global Workforce Management
MY ROLE
UI Designer
UX Researcher
TEAM
4 Product Designers
2 Engineers
1 Product manager
PLATFORM
SaaS
Desktop
CONTRIBUTION
Interaction Design
UX Researcher
Prototyping
PROJECT OVERVIEW
A Unified Platform for Global Operations
Businesses seeking international expansion urgently needed a centralized, unified solution
to overcome the challenges of fragmented tools and inefficient manual processes.
It became clear that there was a critical need to design a platform that could simplify complex operational management, including operational consulting, global hiring, and payroll compliance,
to help businesses streamline operations and ensure global compliance.
PROJECT BACKGROUND
The New Reality of Global Work & Operational Gap
The global shift towards remote work has unlocked unprecedented opportunities for businesses to hire the best talent, regardless of geographical location. However, this new paradigm presented a significant operational challenge, particularly for startups and SMBs.
While large enterprises could afford complex, integrated HR systems, these agile companies found themselves navigating a chaotic web of fragmented tools, spreadsheets for payroll, email chains for contracts, and various apps for project management.
This lack of a single source of truth created inefficiencies that directly contradicted their goal of "frugal scaling."
As an Outsourcing and Offshoring consulting firm, GlobiFYE had a frontline view of these struggles. The reliance on manual processes was a direct barrier to growth, both for their clients and for GlobiFYE's own service delivery. This firsthand experience created the clear imperative for a new solution: a unified SaaS platform designed from the ground up to close this operational gap.
CHALLENGE
The Outsourcing Hurdle for Startups & SMBs
The existing global workforce outsourcing market was plagued by critical inefficiencies that businesses, especially startups and SMBs, struggled to overcome.
CHALLENGE #1
Compliance & Cost Complexities
Navigating the intricate web of international labor laws, tax regulations, and payroll requirements for a global team was overwhelmingly complex and resource-intensive. Existing comprehensive solutions were often prohibitively expensive for startups and SMBs.
CHALLENGE #2
Fragmented Tools & Manual Processes
Companies were forced to use a disjointed array of separate tools (e.g., email, spreadsheets, various HR apps) for global hiring, payroll, project management, and compliance. This reliance on manual coordination created significant friction.
MY ROLE & RESPONSIBILITIES
I joined '0 to 1' project
As a UI/UX Designer, I joined this critical project during its initial stages, playing a pivotal role in transforming abstract business ideas into a concrete blueprint for the user experience.
My contributions were primarily focused on 4 key areas:
IMPACT
3 Expected Impacts
CONCEPT
3 Main Features
Scaling Smarter, Growing Faster
Scaling a business shouldn’t feel like a financial risk.
With the F.R.U.G.A.L. Scaling Method™, it doesn’t have to.
Our process is built to help you cut unnecessary spending, optimize your operations, and achieve profitable growth without the stress.
Feature #1
Business Outsourcing & Virtual Workforce
✓ Outsourced Customer Support & Back-Office Management
✓ Virtual Assistant Hiring & Management
✓ Data Entry, Lead Generation & Sales Process Outsourcing
Reduce workforce costs by 30-60%
24/7 support without hiring in-house teams
Flexible, scalable workforce solutions for startups & enterprises
Feature #2
Automation & AI-Driven Business Optimization
✓ AI & SaaS Tool Implementation for Workflow Automation
✓ AI-Powered Workforce Management Solutions
✓ Predictive Analytics for Business Decision-Making
Reduce manual processes by 60%
Improve efficiency with AI-powered automation
Save time & costs on repetitive operational tasks
Feature #3
Global Resource & Talent Solutions
✓ Employer of Record (EOR) & Global Hiring
✓ Payroll & Tax Compliance for International Teams
✓ Legal & HR Compliance for Remote Workforces
Hire remote employees worldwide without setting up legal entities
Ensure full tax & labor law compliance in over 100+ countries
Streamline payroll and benefits for international teams
We Take You From Costly Chaos to Scalable Success.
Ready to Scale Your Business Without Overspending?
PROJECT ONTRODUCTION
What is GlobiFYE?
GlobiFYE is an Outsourcing and Offshoring Consulting platform dedicated to providing global workforce and process automation.
Our mission is to help businesses cut costs, optimize operations, and scale profitably without unnecessary expenses.
DEFINITION
What is Frugal Scaling?
Frugal Scaling is the art of growing business smarter, not costlier. It’s about achieving rapid, sustainable expansion without wasting resources and without hiring bloated teams, overpaying for software, or building inefficient operations.
At GlobiFYE, we help you:
✓ Scale globally without legal and Compliance headaches
✓ Use automation and AI to cut manual work
✓ Outsource non-core tasks to reduce overhead
✓ Build a top-tier team at a fraction of local costs
✓ Maximize ROI on every dollar you spend
User Interview
I conducted in-depth user interviews to identify friction points.
Onboarding new global talent is a chaotic manual process, forcing me to juggle spreadsheets, emails, and separate compliance documents for each country.
Sarah
HR Manager
I have no centralized view of my global team's progress, as their status updates are scattered across Slack, Asana, and email chains.
David
Project Manager
I waste hours every week on a scavenger hunt for critical information, as my project briefs, contracts, and payment details are scattered across different platforms.
Maria
HR Manager
User Research
Uncovering Global Workforce Pain Points
For this '0 to 1' project, our discovery phase exposed deep-seated frustrations among businesses managing global teams. Their reliance on fragmented tools and manual workflows pointed to an urgent and unmet need for a unified solution.
Finding #1
The Onboarding Labyrinth
Q1. How would you describe your current experience with onboarding new global talent, particularly regarding clarity and efficiency?
Onboarding new global talent was a chaotic, manual, and often inconsistent process.
Lack of a clear, guided pathway led to confusion, missed steps, and significant hand-holding by managers. Localized compliance information was rarely integrated into the process.
Finding #2
Uncertainty, Compliance Vulnerabilities
Q2. What are your biggest challenges in maintaining real-time visibility and compliance for your global team?
Managers lacked clear, real-time visibility into their global team's performance, project progress,
and especially compliance status. The data required for reporting was fragmented and required significant manual aggregation.
Finding #3
The Information Maze
Q3. Approximately how many hours per week do you or your team spend consolidating scattered information (from emails, spreadsheets, apps) related to global operations?
Clients and global talent struggled with information overload and disorganization.
Critical data was scattered across emails, spreadsheets, and various third-party apps, making efficient retrieval nearly impossible. Users spent an average of X hours per week just consolidating scattered information.
DESIGN STRATEGY
Defining a Lean MVP for a Phased Launch
Considering we were in the initial stages of design, we proposed a 10 week, phased product roadmap.
Our strategy was to start with a simple MVP that would pilot the core features that resonated most positively with users during initial testing.
INFORMATION ARCHITECTURE
Architecting for Clarity : The Foundation of a Scalable Platform
Our primary goal was to architect a scalable and intuitive framework that provides clear,
role-based pathways for all users, transforming the 'Information Maze' into a simple and easy-to-navigate experience.
IMPLEMENTATION
Design Hand-off & Collaboration
CHALLENGE #2
From Blueprint to Build
My internship concluded with the delivery of a comprehensive set of low-fidelity wireframes and a validated Information Architecture. This design foundation was handed off to GlobiFYE's global development team to kickstart the implementation phase. Although my direct involvement ended here, my role was crucial in ensuring a smooth transition from design to development.
-> What I Did :
I functioned as the vital bridge between business objectives and technical execution.
My key responsibilities included:
Ensuring Design Integrity
Advocating for the user and ensuring our foundational designs directly addressed the core pain points (e.g., 'Information Maze', 'Onboarding Labyrinth') identified during research.
Facilitating Global Adaptability
Designing core components with modularity to ensure the UI's flexibility for diverse international contexts and compliance standards.
Driving User-Centricity in Development
Actively participating in daily scrum meetings with the global engineering and PM teams (UK, USA, China, Korea), consistently emphasizing user needs and business goals to maintain focus on solving the right problems.
Curious to see more?
I'd be happy to walk you through the full details of this project. Please feel free to reach out!
